About Us

Our Story

Sustainable Supply was founded in 2009 by Brian Fricano, our CEO, in Milwaukee, WI with modest expectations and a vision about how to fill a void in the industrial supply, restroom products, building materials, maintenance supplies, MRO, and safety products marketplace. By featuring green options across product categories, we empower our customers to be as green as they want to be. And customers have responded! Sustainable Supply has earned a top 1,000 ranking on Inc. Magazine’s list of the 5,000 fastest growing private companies in the U.S. for three years in a row, and we have been a recipient of Internet Retailer’s top 1,000 ranking for each of the last five years.

We’ve grown from a small operation with only a few employees to the employer of numerous industry-leading product experts in restrooms, eyewash stations, hand washing and more. Our team boasts well over a hundred years of collective experience in supply chain distribution, and our virtual product catalog has surged from under 10,000 in 2009 to over 1,000,000 products shipped from more than 50 distribution centers today. Oh, and Brian moved our corporate headquarters to Colorado in 2013 - a decision the team thinks has been his best, but then again we love seeing the mountains every day!


Our Focus

One thing has remained the same since 2009: we focus on our customers and their work. It’s why we carry over 1,000,000 products and built a website dedicated to your ordering experience. We’re in the business of helping you save time, save money, get your product quickly, and be as green as you want to be. Whether you’re constructing a building, managing a building, a business owner, or a homeowner, we offer unbeatable service and expertise. All of our passionate and professional team members are here to help you get back to your work faster, and our results reflect our focus. Our clients include global corporations, national retailers, government agencies, local churches, schools, small businesses, contractors, and more - tens of thousands of satisfied customers, and growing!

Our Practice

We’ve also applied what green means to the way we do business. Green means high-efficiency, so we set up a sophisticated network of suppliers and distribution centers to help reduce waste in the supply chain. We ship Floor to Door from our largest manufacturing partners right from the factory where the product is made, not first to a warehouse and then to you. Green also means a commitment to human health, so we use many of the outstanding green cleaning supplies and maintenance products we sell to our customers every day. Finally, green means environmental health. Though we are proud of our commitment to a greener, more sustainable world, we also realize that sometimes you need everyday hardware products to complete your job, like a hammer or safety glasses, maybe some earplugs, and that’s why we’ve made it easy to “go green” no matter what kind of product you purchase from us. Our carbon-neutral shipping program offsets the transportation emissions of all deliveries - at no additional cost to our customers. We also purchase carbon offsets for all of our facilities, offer telecommuting and bike-to-work programs for our employees, use high efficiency lighting and building-wide recycling, and even purchase used office furniture (you’d never be able to tell).

We’d appreciate the opportunity to contribute to your success too! Build. Work. Green - Sustainable Supply.